In a fantastic blog post by Susy Jackson, The Business Card Is Dead, Long Live the Business Card, she describes the paradigm shift in regards to business cards and how we prefer to share our contact information with people we may do business with. Interestingly, I could completely relate to the excitement of having a job that provides you with business cards! For the first time in my life, I had a piece of paper that said “I’m a professional and I matter to this company.”
I was able to utilize this neat marketing tool when traveling to Portland for the NASPA conference, and got a chance to meet all kinds of wonderful grad students and faculty. And for the first time, I was able to say here’s my card! I think there is definitely a positive feeling associated with being able to present your professional credentials to colleagues by paper, however, the business card seems to be decreasing in popularity with the advent of social media.
When exchanging information, I want to get the person’s business card to get access to their email and phone number. After that, I really have no use for their card any longer. I have noticed that I am more likely to contact colleagues who’s business cards I have received then if I simply scribbled down their email address.
How do you prefer to exchange contact information? Would you rather just get the person’s number and text or call them, or do you like receiving a hard copy?